Original Price is Critical
There are always 3 factors to getting a home sold:
- Location
- Condition
- Price
Only two of these factors are under your control, condition and pricing. Price can correct bad condition, but condition won’t correct a bad price.
Whether the San Antonio real estate market is a buyer’s market or a seller’s market, you want to price your listings ahead of the market – ahead of it on the way up and ahead of it on the way down. The properties that sell in the shortest amount of time and for top dollar are generally those that are priced ahead of the market.
Don’t Miss the Window of Opportunity
If a buyer believes a house is poorly priced, they will write it off from the start. Even if the price is subsequently reduced several times or home improvements are made, the best chance for selling is lost forever. For homes that have a price reduction, the time to sell increases by two to three times.
Determining fair market value of your home is one of the most difficult decisions home sellers face. If you price too high, you’ll scare off potential homebuyers; if you price too low, you risk losing some of your hard-earned equity. One tool we use to calculate a competitive and accurate market price is called a comparative market analysis (CMA).
The CMA compares the list price and final sale price of like properties in the neighborhood and based on that information offers an informal estimate of your home’s value. We can provide you with a CMA, help you analyze the data and factor in any other features or improvements specific to your home that will affect the list price, including its amenities, proximity to parks, transportation, shopping, and school quality.